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How it worked
Access is the asset. The edit makes it watchable.
01 · The client
One storyteller, rare access.
Trackhax runs from home. The founder sits down with Gatorade National Players of the Year, Olympians, Stanford and Harvard standouts, and sprint recruits with 30+ Division I offers, then pairs those interviews with meet footage and photos.
Mainstream media rarely covers the sport this deeply. The material was there. What it needed was a team to shape it.
02 · The challenge
Raw material, not finished stories.
Interviews, finish-line footage and photos arrive in different formats and quality. The audience knows the sport, so a wrong split or a badly cut race gets noticed.
And there is no production team: edits have to come back fast, and a late result or a new interview has to slot in without drama.
03 · What we did
Dropbox in, finished reel out.
Trackhax uploads the interviews, performances and photos to Dropbox. Our editor cuts, sequences, adds motion and effects, and sends back finished reels. Questions go through Slack and get answered the same day.
Twelve reels in eight months, covering four story types: athlete profiles, coach stories, race moments and season updates. Returning characters, like Sadie Engelhardt, Graham Blanks and Alyssa Jones, made it feel like a series, so followers came back for the next chapter.
“Sometimes I give him edits at the last minute and he always comes through. I don’t know how he does it, but he does.”
04 · The result
A reel series people follow.
Around 400K views across the twelve reels and 11,233 likes, an average of 936 per reel. Every reel passed 400 likes and ten passed 700. The best performer, Alyssa Jones clearing 1.86m on her birthday, reached 1,891.
Speed mattered as much as polish: reels landed while the Gatorade announcements and the national cross country meet were still news.
