Case study · Animated explainers · SaaS

RecSystems video editor: animated explainers built for 5x ROI.

RecSystems is an AI-powered booking platform for boat, powersports and other rental operators, founded by Robert Solem. We make its animated explainer videos, built to sell the product at industry trade shows, and we edit its podcast and product walkthroughs. Rob took the explainers to an industry event, and they helped land clients worth about $75K a year each.

2 animated explainers9 podcast episodes13 product walkthroughs

Explainers built for5x ROI

Client-reported~$75K/yr per client

Trusted by global creators, startups and established brands

5x ROI

what the animated explainers were built for

~$75K

a year per client the explainers helped close (client-reported)

2

animated explainers, made for trade shows and sales calls

24

videos edited: 2 explainers, 9 podcast episodes, 13 walkthroughs

The explainers

Two animated explainer videos, built for 5x ROI.

Two animated explainer videos for an AI booking platform, made to explain the product fast and to work as sales assets at industry trade shows.

Explainer 1 · Bright 2D animation

Explainer 1: Maximize Your Rental Revenue with AI, and how we built it.

Explainer 1 · Rental operators

RecSystems: Maximize Your Rental Revenue with AI

A bright, light animated explainer for rental operators who are tired of phone calls, voicemails and double bookings. It opens on the chaos, then shows one booking platform putting it in order.

How we built it

Opens on the problem: rental operators ready to ditch the chaos
Product UI rebuilt as clean motion graphics: booking cards for pontoons, jet skis and UTVs
A soft orange and mint palette that keeps the platform feeling simple
Closes on a booking-growth chart, built for 5x ROI at industry trade shows

Explainer 2 · Glass-style 3D animation

Explainer 2: What is RecSystems? and how we built it.

Explainer 2 · Product launch

What is RecSystems? The AI-powered booking engine

A glass-style 3D animation that introduces the platform: the real-time booking calendar, live fleet availability, real-time pricing and Rex, the AI co-pilot. It was built to play on a screen at an industry event and be understood in one pass.

How we built it

Real product screens turned into translucent glass panels: online bookings, fleet availability, real-time pricing
Tabs and cursor moves that walk the viewer through the platform in one pass
Rex, the AI co-pilot, introduced as part of the same visual world
Same brand as explainer 1, built for 5x ROI at industry trade shows

Beyond the explainers

Podcast and product videos for a software founder.

The same team also edits the RecSystems podcast and its product walkthrough library.

Podcast

Ep3: From Family Business to Tech Innovation

A founder conversation from the Powersport Rental Revolution podcast, cut for pace and clarity.

Product walkthrough

Building Your Rental Fleet

A step-by-step screen walkthrough of adding boats and vehicles to the platform.

How it worked

From product UI to a sales asset.

01 · The brief

A product that needed a fast pitch.

Rental operators juggle phone calls, voicemails, spreadsheets and generic booking engines. RecSystems needed a clear way to show what its AI booking platform does for them, in front of a crowd at an industry event.

02 · The explainers

Two animated explainers, one clear promise.

We designed and animated two explainers. One is bright and light, built around the chaos of double bookings. The other is a glass-style 3D piece that introduces the AI booking engine, the live calendar and Rex, the AI co-pilot. Both explain the product in a single pass.

03 · The result

Sales assets that closed clients.

Rob took the explainers to an industry event and used them in sales conversations. As he told us, they helped close multiple new clients, each worth about $75K a year. We keep editing the RecSystems podcast and product walkthroughs alongside them.

What every video gets

What every SaaS video gets from us.

Animated explainers

Motion-graphics videos that explain a product fast and sell it at events.

Podcast editing

Long conversations cut for pace, with clean audio and clear chapters.

Product walkthroughs

Screen recordings framed and paced so every step is easy to follow.

16:9 and 9:16 cuts

Every walkthrough delivered for the channel and for vertical feeds.

Motion graphics

Clean on-screen text and animation that clarifies, not decorates.

Review in Frame.io

Notes are left on the frame and answered in writing, round by round.

★★★★★

Founder feedback · RecSystems

“Everyone loved the explainers — the team is using them as sales assets now. They've helped close multiple clients, each worth $75K/year in revenue.”

Robert took both animated explainers to an industry event and used them in sales conversations. He told us they have helped close multiple new clients. We designed and animated both, and we keep editing the RecSystems podcast and product walkthroughs alongside them.

Robert SolemFounder, RecSystems, AI booking platform for rental operators

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RecSystems video editor: animated explainers built for 5x ROI.

Two animated explainer videos, built for 5x ROI.

Explainer 1: Maximize Your Rental Revenue with AI, and how we built it.

RecSystems: Maximize Your Rental Revenue with AI

Explainer 2: What is RecSystems? and how we built it.

What is RecSystems? The AI-powered booking engine

Podcast and product videos for a software founder.

Ep3: From Family Business to Tech Innovation

Building Your Rental Fleet

From product UI to a sales asset.

A product that needed a fast pitch.

Two animated explainers, one clear promise.

Sales assets that closed clients.

What every SaaS video gets from us.

Animated explainers

Podcast editing

Product walkthroughs

16:9 and 9:16 cuts

Motion graphics

Review in Frame.io

Other creators, same playbook.

You build it. We'll make it clear.