Legal
Privacy Policy
Last updated
How Increditors collects, uses and protects personal data when you visit increditors.com, contact us, book a call or work with us.
On this page
The short version
- We collect what you give us (your name, email, company and project details) and usage data from analytics, advertising and business visitor-identification tools.
- We use it to reply to you, run your projects, bill you and improve the site. We do not sell personal data.
- Our analytics, chat, scheduling, payment and project tools process data for us. They are all listed below.
- You can ask us for a copy of your data, a correction or deletion at any time: [email protected].
- We use AI tools extensively. Your materials, messages and meeting content (calls may be recorded and transcribed) are shared with AI services that process them for us, and we may use meeting content for testimonials, case studies and marketing.
01Who we are
This website, increditors.com, is run by Increditors. In this policy, “Increditors”, “we”, “us” and “our” mean:
- Increditors Marketing FZCO, registered in Dubai with the International Free Zone Authority (IFZA), IFZA Business Park, Dubai Silicon Oasis, Dubai, United Arab Emirates; and
- Increditors LLC, registered in Wyoming, United States, 30 N Gould St, Ste N, Sheridan, WY 82801.
Increditors Marketing FZCO is responsible for the personal data collected through this website (the “controller”). If you are a client, the Increditors company that issues your invoice or signs your agreement is responsible for the data we hold about your account and projects. Questions about this policy go to [email protected].
02What we collect
Information you give us
- Contact form (/connect/): first and last name, email, company name, company website, phone number, the service you need, your budget, how you found us, a link to an example and your message. The form also records your IP address and browser details to help us block spam.
- Calls you book through Calendly: your name, email, the time you choose and your answers to the booking questions.
- Live chat (Tawk.to): your messages and anything you choose to share, such as your name or email.
- Instant estimate (quiz.increditors.com): your answers about the project and the contact details you enter.
- Newsletter: your email address and, if you give it, your name.
- As a client: billing name and address, company details, signed agreements, invoices, messages, call recordings, transcripts and notes, feedback, and the footage, audio, images, logos, scripts and other materials you send us for your project.
- Job applications: your CV, cover letter, portfolio links and anything else you send us.
Information collected automatically
- Pages you visit, links you click, the site that referred you, approximate location (from your IP address), device and browser type, and how long you stay.
- On some pages, session recordings and heatmaps of how you scroll, click and move through the page (Microsoft Clarity and Hotjar). By default, both tools hide what you type into form fields.
- Whether you went on to contact us or book a call after clicking one of our ads (Google Ads and Reddit conversion tracking).
- The company you visit from. Business visitor-identification tools (Leadfeeder, Instantly website visitor tracking and Fastbase) look up the organisation linked to your IP address and the pages it viewed. Some of these tools can match a visit to a public business contact profile. We use this only to understand which businesses are interested in our services and, sometimes, to contact them about our services.
We do not knowingly collect sensitive data (such as health, religion or biometric data). Please do not send it to us unless your project needs it, and tell us when it does.
03How we use it
- To reply to your enquiry, prepare a quote and hold the calls you book.
- To deliver the work you hire us for: editing, review, delivery, project management and support.
- To send agreements and invoices, take payment and keep business and tax records.
- To send our newsletter and occasional updates about our services. Every email has an unsubscribe link.
- To create testimonials, quotes, case studies, portfolio pieces and other marketing material from our work and from our messages, calls and meetings with you (see Use of AI tools and meeting recordings).
- To measure and improve the website, our ads and our services.
- To keep the site secure and stop spam, fraud and abuse.
- To meet our legal obligations and to protect our rights in a dispute.
Legal bases (for visitors in the EU and the UK). We rely on: performing a contract with you or taking steps at your request before one (enquiries, projects, billing); our legitimate interests in running and improving our business, measuring our marketing and keeping the site secure; your consent, where the law requires it (for example, for marketing emails and non-essential cookies); and legal obligations (such as keeping tax records).
04Who we share it with
We share personal data with the people and companies that help us run the business, and only what they need:
- Our team. Editors, project managers and specialists working on your project, who are bound by confidentiality.
- Email and messaging: Google (Gmail and Google Workspace), Slack (new enquiries are posted to a private Slack channel), Mailchimp (newsletter).
- Scheduling and chat: Calendly, Tawk.to.
- Contracts, invoicing and payments: Bonsai (agreements and invoices) and Commas (card checkout). Card details are entered on the payment provider’s own page; we never see or store full card numbers. If you pay by bank transfer, the payment goes through our bank.
- Project tools: Frame.io (review), Google Drive (file transfer and delivery), Trello (task boards) and any other tool we agree with you for a project.
- Analytics and advertising: Google (Analytics, Ads, Tag Manager, Site Kit and AdSense), Microsoft Clarity, Hotjar, Ahrefs Web Analytics and the Reddit Pixel.
- Business visitor identification: Leadfeeder (Dealfront), Instantly and Fastbase.
- Website hosting and security: our hosting provider, NitroPack (page caching), Cloudflare (security and performance) and Google reCAPTCHA (spam protection on forms).
- Embedded content: YouTube, Vimeo and Wistia when you play a video, Calendly when you open a booking calendar, and the Trustpilot review widget.
- AI services: the AI tools we use for transcription, meeting notes, writing and production. See AI tools and meeting recordings.
- Professional advisers and authorities: our lawyers, accountants and auditors, and public authorities when the law requires it.
- A buyer of our business, if we sell or merge all or part of it. They would have to treat your data as this policy describes.
We may also publish client names, logos, quotes, testimonials and case studies, as described in Use of AI tools and meeting recordings and our Terms & Conditions. We do not sell your personal data. The advertising tools above help us measure our ads and show them to people likely to be interested. See Cookies and tracking to switch them off.
05Use of AI tools and meeting recordings
We use artificial intelligence (AI) tools extensively to do our work, for example for transcription, meeting notes, research, writing, translation, editing and project management.
- What we share with AI services. The materials you send us, your emails and messages, and the content of calls and meetings (recordings, transcripts and notes). This can include names, voices, images and anything said or shown.
- Recordings and transcripts. We may record and transcribe calls and meetings with you and anyone else who attends.
- Why we use it. To deliver our work and run our business, and to create testimonials, quotes, case studies and other marketing material from meeting content and the results of our work.
- Legal basis (EU and UK). Your consent, which you give by working with us or attending a meeting with us, as set out in our Terms & Conditions, and our legitimate interests in running our business efficiently and showing the results of our work.
- AI providers are our processors. The AI services we use process this data on our behalf, as our data processors. Some are based outside the country where you live (see International transfers).
- Your choices. You can object or withdraw your consent at any time by emailing [email protected]. Withdrawing consent does not affect what we did, or marketing material we created or published, before you withdrew it.
06Cookies and tracking
Cookies are small files a website saves in your browser. We and the providers below use them, and similar technologies such as pixels, for these purposes:
- Essential: keep the site fast, working and secure, and stop spam. Cloudflare (
__cf_bm), Google reCAPTCHA (_GRECAPTCHA), NitroPack (nitroCachedPage) and WordPress. - Analytics: count visits and see how the site is used. Google Analytics (
_ga,_ga_RCD4179BP6), Microsoft Clarity (_clck,_clsk,CLID,MUID), Hotjar (_hjSession…,_hjSessionUser…) and Ahrefs Web Analytics (no cookies). - Advertising: measure whether our ads lead to enquiries. Google Ads and DoubleClick (
_gcl_au,IDE) and the Reddit Pixel (_rdt_uuid). - Business visitor identification: Leadfeeder (
_lfa), Instantly and Fastbase. - Chat: keep your live chat conversation open as you move between pages. Tawk.to stores its identifiers in your browser’s storage.
- Embedded content: YouTube, Vimeo, Wistia, Calendly and Trustpilot may set their own cookies when their content loads or you use it.
The cookie names above are the ones we saw these tools set on 6 November 2026; providers can change them. You can block or delete cookies in your browser settings; the site will still work, although chat and some embedded content may not. You can also opt out of Google Analytics with Google’s opt-out add-on (tools.google.com/dlpage/gaoptout), and manage ad personalisation at adssettings.google.com and in your Reddit account settings.
07International transfers
We are based in the United Arab Emirates and our team and providers work in several countries, including the United States, the United Kingdom and the European Union. Your data may therefore be processed outside the country where you live. Where the law requires it, we rely on safeguards such as the European Commission’s standard contractual clauses or a provider’s certification under the EU-U.S. Data Privacy Framework.
08How long we keep it
- Enquiries that don’t become projects: up to 2 years after our last contact.
- Client records (agreements, invoices, correspondence): as long as we work together, and then for as long as tax and company law requires.
- Project files and materials: see the Terms & Conditions. In short, we may delete them 90 days after final delivery unless we agree otherwise.
- Newsletter: until you unsubscribe.
- Analytics data: for the retention period set in each tool.
09Your rights
Depending on where you live, you can ask us to:
- give you a copy of your personal data;
- correct data that is wrong or incomplete;
- delete your data;
- limit or object to how we use it, including for direct marketing;
- move your data to another provider in a common format; and
- withdraw your consent at any time, where we rely on consent.
Email [email protected] to make a request. We reply within 30 days and may ask you to confirm your identity first. If you are unhappy with our answer, you can complain to the data protection authority where you live, such as the UAE Data Office, the UK Information Commissioner’s Office or your local EU authority.
10Security
We use access controls, encrypted connections (HTTPS) and established providers to protect your data. Only our team and the providers described in this policy, including the AI services in section 05, can reach your files. No system is completely secure, so please tell us at once at [email protected] if you think your data with us has been exposed.
11Children
Our services are for businesses and adults. We do not knowingly collect personal data from anyone under 18. If you believe a child has sent us personal data, contact us and we will delete it.
12Links to other websites
Our site links to other websites, such as client channels and the tools listed above. We are not responsible for how those websites handle personal data, so please read their own privacy policies.
13Changes to this policy
We may update this policy when our services, tools or the law change. The date at the top shows the latest version. If a change is significant, we will say so on this page and, where we have your email and the change affects you, tell you by email.
14Contact us
For any question about this policy or your data, email [email protected], or write to Increditors Marketing FZCO, IFZA Business Park, Dubai Silicon Oasis, Dubai, United Arab Emirates.
See also our Terms & Conditions. Questions: [email protected]