Scribble Live

3D Explainer Video

This 3D explainer video was one of our most ambitious projects to date. Our Increditors team collaborated closely with the client’s team to develop the story, refine designs and storyboards, and bring it all together through animation.

3 stages, one 3D story

Watch what we made for ScribbleLive

Trusted by global creators, startups and established brands

3

stages: style, message, product

3D

built from sketch to computer scene

1

story, developed with the client

Stage 1: Find the style

The design inspiration started with the idea of devices.

Devices showcasing the client’s content platform across multiple types of phones, tablets, etc. We started to build out basic 3D scenes showing what that idea could look like. We played with the lighting, camera angles, and textures to explore the concept further. In the end we settled on a clean, high-tech feel.

Stage 2: Illustrate the Message

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Once we had an overall look and aesthetic, the next challenge was to visually illustrate the idea of taking something from concept to reality. To show this we pitched the opening scene as a sketch board. We show a blueprint style drawing being sketched, and then have that sketch come to life. The client loved it. We built out the 3D computer scene first, and then worked our way backwards to create the opening sketch scene.

Stage 3: Explain the Product

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From here the focus was explaining the client’s platform and what it does, and do so in a way that looked cool and dynamic. Going through lots of R&D, we were able to build out some really fun scenes that not only look great, but tell the brand’s story.

“This was one of the most challenging and rewarding explainer videos our team has ever created, and we couldn’t be happier with the final result.”

Mo

Founder & CEO, Increditors

You have the footage. We'll make it land.

Send us a brief or a rough shoot. We’ll tell you honestly what we’d change and whether we’re the right fit.

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