Product VSL editing
GlucoTrust and beyond, start to upsell.
01 · The brief
A long video, kept moving.
A VSL is a video sales letter: a long-form video that makes one argument from start to finish. The edit has to keep the viewer moving through all of it.
We took the brand’s script and recorded material and cut the full video: voiceover, stock footage, on-screen text, graphics and music.
02 · The family of cuts
One VSL, every version it needed.
The same project grew into a set of deliverables: the full-length VSL, a shorter cut with and without subtitles, no-music versions, a vertical 9:16 version and the upsell videos for the main offer.
The work then spread to more products. Provaslim, Primal Flow, Rewind Your Romance, Instant Sexual Activation and PuraCore followed, including upsell and thank-you page videos.
03 · What came after
Our VSLs brought in another VSL client.
Mike Fisher of America First Leads found Increditors through VSLs like these on YouTube, and later brought us a diabetes reversal VSL for the Diabetes Reversal Group.
That is why the GlucoTrust VSL still sits in our portfolio as a reference for premium VSL editing.