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Case study · Product VSL editing

GlucoTrust VSL editor: every product VSL, cut right.

A direct-response supplement brand kept coming back with new products and new video sales letters. We cut the full-length GlucoTrust VSL, its short version, the upsells, and the VSLs for Provaslim, Primal Flow, Rewind Your Romance, Instant Sexual Activation and PuraCore. This is what a premium VSL editor does behind the scenes.

6 product lines14 VSL cuts and upsells5.0 on Clutch

Product lines6 VSL brands

FormatLong-form VSL

Trusted by global creators, startups and established brands

Godaddy logo scaled
tumeke logo black
compass logo black
Ulta logo black
esf logo black
dataflik logo black
presso logo black
brighwork black
vyve logo black
blue zones health head logo white 500w 2
client logo lelefarley
RM black
cradle black
Godaddy logo scaled
tumeke logo black
compass logo black
Ulta logo black
esf logo black
dataflik logo black
presso logo black
brighwork black
vyve logo black
blue zones health head logo white 500w 2
client logo lelefarley
RM black
cradle black

The work, at a glance

One client, six product VSL lines.

Every VSL, cut-down, upsell and thank-you video we delivered for the brand, from the first GlucoTrust VSL to the later product launches.

Trade with Pat+27Ksubscribers in under 2 months

RecSystems5x ROIwhat the animated explainers were built for

Uvi VFXVFXgreen screen to finished music-video world

Ashlee Young Piano Studio+720Kviews and +20K subscribers

Heather Domi430+videos delivered, under 24h turnaround

eSafetyFirst+45B2B ad creatives

Riley Coleman$390Kattributed revenue

Dot and Circle150 ShortsYouTube Shorts in one month

We were the video editors only. Offers, scripts, claims and compliance belonged to the brand, and we make no claims about the products or their results.

GlucoTrust VSL editor

The GlucoTrust VSL, cut three ways.

The full-length VSL, the short version and the upsell. Press play on any of them.

Full VSL

GlucoTrust VSL editor: full-length VSL

The long-form video sales letter: voiceover, stock footage, on-screen text and music, paced to hold attention.

Short cut

GlucoTrust short VSL editor

A tighter cut of the same VSL, delivered with and without burned-in subtitles.

Upsell

GlucoTrust upsell video editor

A follow-up video that sits alongside the main VSL.

Same client, different products

Every product VSL we edited, one client.

The GlucoTrust VSL was the start. The same brand sent us each new product: Provaslim, Primal Flow, Rewind Your Romance, Instant Sexual Activation and PuraCore. Here is every VSL editor job, product by product.

Provaslim

Provaslim VSL editor: upsell video

The follow-up video after the Provaslim offer, cut to match the main VSL.

Provaslim

Provaslim thank-you page video editor

The short video buyers see after checkout.

Primal Flow

Primal Flow VSL editor: upsell video

The upsell video for the Primal Flow offer.

Rewind Your Romance

Rewind Your Romance VSL editor

A relationship-advice video sales letter, cut with voiceover, on-screen captions and cinematic stock footage.

Rewind Your Romance

Rewind Your Romance VSL editor: version 2

A second cut of the same VSL, re-paced as the offer was refined.

Primal Flow

New Primal Flow VSL editor

The full video sales letter for the Primal Flow offer.

GlucoTrust

GlucoTrust VSL editor: video editing

An earlier cut of the GlucoTrust VSL, built from stock footage, voiceover and on-screen text.

GlucoTrust

GlucoTrust VSL editor: version 2

The revised GlucoTrust VSL, delivered as version 2.

Instant Sexual Activation

Instant Sexual Activation VSL editor

VSL editing for the Instant Sexual Activation offer.

PuraCore

PuraCore VSL editor

The long-form PuraCore VSL, built around an actor on screen with stock footage, text and music. Delivered to the client in Frame.io.

GlucoTrust · 9:16

GlucoTrust VSL editor: vertical 9:16 version

The full GlucoTrust VSL re-cut for vertical screens, delivered alongside the 16:9 master.

Product VSL editing

GlucoTrust and beyond, start to upsell.

01 · The brief

A long video, kept moving.

A VSL is a video sales letter: a long-form video that makes one argument from start to finish. The edit has to keep the viewer moving through all of it.

We took the brand’s script and recorded material and cut the full video: voiceover, stock footage, on-screen text, graphics and music.

02 · The family of cuts

One VSL, every version it needed.

The same project grew into a set of deliverables: the full-length VSL, a shorter cut with and without subtitles, no-music versions, a vertical 9:16 version and the upsell videos for the main offer.

The work then spread to more products. Provaslim, Primal Flow, Rewind Your Romance, Instant Sexual Activation and PuraCore followed, including upsell and thank-you page videos.

03 · What came after

Our VSLs brought in another VSL client.

Mike Fisher of America First Leads found Increditors through VSLs like these on YouTube, and later brought us a diabetes reversal VSL for the Diabetes Reversal Group.

That is why the GlucoTrust VSL still sits in our portfolio as a reference for premium VSL editing.

What a premium VSL editor delivers

Built for direct-response video.

Stock footage that fits

Footage sourced and matched to the script line by line, so the picture supports what the voice is saying.

Pacing that holds long-form

Cuts, graphics and music changes that keep a long-form VSL moving.

Subtitle and no-subtitle versions

Burned-in subtitles when the placement needs them and clean versions when it does not.

Music and no-music masters

Delivered with a music bed and as a separate no-music version.

Short cut-downs

The full VSL trimmed into shorter cuts for different placements.

Upsells and thank-you videos

The supporting videos around a VSL, cut to match the main video.

More results

Other creators, same playbook.

Every number is the creator’s, every video is ours. Click any result for the story.

Riley Coleman$390Kattributed revenue

Trade with Pat+27Ksubscribers in under 2 months

Ashlee Young Piano Studio+720Kviews and +20K subscribers

Dr. Jonathan Tam7.5K → 143Kchannel subscribers since we started

+27K

subscribers in under 2 months

YouTube · Forex education · with us since Feb 2024. 132K to 159K subscribers in under 2 months · 7.7M to 9.5M views in the same window · 30 videos in our portfolio.

“They’re more expensive than other editors, but the quality is there.”
Patrick Ryan · Owner, Trade With Pat · ★ Clutch

VFX

green screen to finished film

VFX and compositing · music video, from raw green screen to the final composite.

+720K

views and +20K subscribers

YouTube · Music education · with us since 2024. Chose us after trialling two other options · 23 videos in our portfolio · Quarterly subscription.

“Your editors did some really creative things that I would not have thought of and so to me, that’s a really good sign.”
Ashlee Young · Owner, Ashlee Young Piano Studio

430+

videos delivered, under 24h turnaround

Short-form video · Real estate · every final cut for Instagram, TikTok and YouTube.

$390K

attributed revenue

YouTube · Trading education · with us since 2022. 120K+ subscribers generated · 7M+ views generated · $390K+ in attributed revenue.

“Increditors has done an amazing job editing my videos; my YouTube channel wouldn’t be where it is today without them.”
Riley Coleman · Owner, Evolved Traders · ★ Clutch

Your VSL next

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