Case study · Kickstarter product video · Video ads

AuTurn video editor: Kickstarter product ads, filmed and graded.

AuTurn makes an AI auto-tracking phone stand that follows you around the room. We were their Kickstarter product video editor: our production team filmed the product, then we handled the product ad editing and colour grade, built for 10x ROI. Here is every ad and version we delivered.

2 ad concepts13 versions delivered4:5 vertical

PurposeBuilt for 10x ROI

Turnaround~2 weeks to a polished cut

Trusted by global creators, startups and established brands

13

versions delivered across 2 product ads

~2 wks

from project start to a polished cut of Ad 1

10x

ROI is what these ads were built for

4:5

vertical frame, delivered at 1728 × 2160

The ads

AI phone stand ad editing: two ads, every version.

Product ad editing for a Kickstarter launch. Both ads are cut for a 4:5 vertical frame and play here in full.

Ad 1 · 8 versions

Stop adjusting your phone

A fast-cut problem-and-solution ad: someone fighting with a phone on a desk, then the stand keeping them in frame while they work, cook and move around. Bold on-screen words carry the message, with a clean logo end card. Delivered in 8 versions: first-round cuts, the v2 to v4 rounds and a text-free master.

Ad 2 · 5 versions

Record, call, move around

A second concept built on the same footage: recording, calls and everyday movement, intercut with product close-ups and an Order Now end card. Four cuts plus a separate voice version, five versions in all.

Every version

Product ad versions, from first cut to final.

Thirteen versions went through Frame.io review across the two ads. A few of the earlier ones, side by side.

Ad 1 · first cut

Product-only opening cut, the first of the Ad 1 versions.

Ad 1 · second cut

A second first-round cut with a different pace and framing.

Ad 1 · v2

Stacked layout with feature call-outs: battery powered, 360 panning, no app required.

Ad 2 · first assembly

Wide 16:9 first assembly, before the vertical reframe.

Also delivered: a text-free master of Ad 1 and a voice version of Ad 2.

The footage

Product filming in a real home.

The product was filmed in everyday spaces: a home office, a kitchen, a bathroom mirror, a living-room floor. Frames from the graded ads.

How it worked

Kickstarter product video editing, from shoot to final grade.

01 · The shoot

Filmed by our production team.

We filmed the product itself with our production team. The result is a library of clean product, lifestyle and close-up footage from several rooms.

02 · Ad 1

Cut, graded, refined.

A first cut was in Frame.io on day one and a polished cut was in review within about two weeks. Eight versions later the final, v4, was delivered with a text-free master, about three and a half weeks from project start.

03 · Ad 2

A second pitch, same footage.

A second ad followed on the same footage: four cuts and a voice version in about five weeks. Both ads share one consistent colour grade.

What every project gets

Built for 10x ROI on a hardware launch.

Product filming

The product filmed in real home settings by our production team.

Ad editing

Fast, clear cuts that show the product solving a problem.

Colour grade

One consistent look across footage shot in different rooms.

On-screen text

Bold words timed to the picture, plus a text-free master.

Voice version

A separate cut with a voice track for the second ad.

Vertical delivery

Cut for a 4:5 vertical frame, delivered at 1728 × 2160.

More results

Other creators, same playbook.

Every number is the creator’s, every video is ours. Click any result for the story.

Derek James+359Kviews, 1.55M → 1.91M

Diabetes Reversal GroupVSLdiabetes VSL editor for DRG

Dot and Circle150 ShortsYouTube Shorts in one month

Trackhax~400Kviews across 12 Instagram reels

Riley Coleman$390Kattributed revenue

GoDaddy9 finalssmall-business stories for 3 customers

+359K

views (1.55M → 1.91M)

YouTube education · GovKidMethod, a GovCon channel · subscribers 39.5K → 43.4K.

Read the Derek James case study →

VSL

diabetes VSL editor for DRG

Diabetes VSL editing · Diabetes Reversal Group. Includes a video testimonial from Mike Fisher of America First Leads, who brought us the project.

Read the Diabetes Reversal Group case study →

~400K

views across 12 reels (client-reported)

Instagram reels · Track and field · with us since Oct 2024. 12 reels in 8 months · 11,233 likes, read on Instagram · Interviews, race footage and photos turned into finished reels.

“I can rely on him. So I will not use anyone else.”
Trackhax · client testimonial on video

Read the Trackhax case study →

$390K

attributed revenue

YouTube · Trading education · with us since 2022. 120K+ subscribers generated · 7M+ views generated · $390K+ in attributed revenue.

“Increditors has done an amazing job editing my videos; my YouTube channel wouldn’t be where it is today without them.”
Riley Coleman · Owner, Evolved Traders · ★ Clutch

Read the Riley Coleman case study →

9 finals

small-business stories for 3 customers

Small-business video editing · social ads · built for program-scale volume.

Read the GoDaddy case study →

All case studies → · 250+ videos in the portfolio →

Your product next

You have the product. We'll make it look great.

Send us your brief or your footage. We’ll tell you honestly what we’d change and whether we’re the right fit.

5.0 on Clutch12 verified reviews

1,700+ videos340+ clients

Same-day answerson Slack

YouTube Videos

Social Media Reels

Done-For-You YouTube

Brand Videos

Explainer Videos

App Videos

Sports Videos

Color Grading

VFX

Sound Design

App Videos

Reels Pricing

Training & Sales Courses

Dedicated Teams

Explainer Videos

Premium Agency Partner

YouTube Videos

Color Grading

VFX

Riley Coleman

Trade with Pat

Ashlee Young

VYVE Wellness

The Party's MC

TuMeke

eSafetyFirst

Scribble Live

The Trajectory

Rhythm Monster

Fit! x Increditors

Bright Work

SkierFit

Fit! App

About Us

Careers

How It Works

Portfolio

Blog

YouTube Pricing

Reels Pricing

Dedicated Editors

Explainer Videos

Pricing Page

AuTurn video editor: Kickstarter product ads, filmed and graded.

AI phone stand ad editing: two ads, every version.

Stop adjusting your phone

Record, call, move around

Product ad versions, from first cut to final.

Ad 1 · first cut

Ad 1 · second cut

Ad 1 · v2

Ad 2 · first assembly

Product filming in a real home.

Kickstarter product video editing, from shoot to final grade.

Filmed by our production team.

Cut, graded, refined.

A second pitch, same footage.

Built for 10x ROI on a hardware launch.

Product filming

Ad editing

Colour grade

On-screen text

Voice version

Vertical delivery

Other creators, same playbook.

You have the product. We'll make it look great.