How it worked
A weekly rhythm, run like a production line.
01 · The brief
Two videos a week, every week.
Jorge films and teaches; we turn the footage into finished YouTube videos. The brief was a steady twice-a-week schedule, so the workflow had to be repeatable: rough footage in, finished video, thumbnail and metadata out.
02 · The look
One brand kit.
The channel has its own type (Lato) and a deep green, and we carried both through titles and graphics so each new video felt like part of the same channel.
03 · The loop
Review in Frame.io.
Every video was reviewed in Frame.io. The first long-form edit on this page went through seven versions in Frame.io, and one went through eight, including a sound-normalisation pass. Across the channel that adds up to 46 delivered versions.
04 · Beyond the edit
Thumbnails, SEO, and shorts.
Alongside each edit we designed the thumbnail, wrote SEO titles and descriptions, handled uploading, and cut vertical shorts from the long-form.