How it worked
A big library, cut short.
01 · The start
Footage in, shorts out.
The project opened in early 2025 and the first shorts were on Frame.io within weeks. Lisette’s show footage became a stream of vertical shorts, one idea each.
02 · The shorts
One beat per short, numbered to S138.
Every short is a single beat from the show: a feelings tool, a joke, a song, a letter, a number. In Frame.io they run from S1 to S138, and many went through a second or third version after notes.
03 · The refresh
A new intro and outro, on every episode.
We built a new intro and outro for the show and put them on the first episode for review. The review also says we gave strategic advice on trending topics.
04 · Beyond the shorts
Compilations and music videos.
Three compilations followed: The Magic Box; Letters, Jokes, BTS and How Was Your Day; and Dance, Numbers, Solutions. We also cut two sing-along music videos, Beautiful Day and Wash Your Hands.