Free video gap scorecard

Where is your video funnel thin?

10 quick questions. Get a score out of 100 and the stage where video is missing: getting found, attention, explaining, proof, closing or the system behind it.

Do you publish long videos (5+ minutes) that answer the questions your buyers ask before they buy?
YesPartlyNo
Do those videos have question-style titles, chapters and a full description, or a transcript on your site?
YesPartlyNo
Do you post short clips (Reels, Shorts, TikTok or LinkedIn) at least once a week?
YesPartlyNo
Is there a video under 2 minutes that explains what you do and who it's for?
YesPartlyNo
Can a buyer watch a demo or walkthrough of your product or process before talking to you?
YesPartlyNo
Do you have at least 3 videos of customers talking about their results?
YesPartlyNo
Do your sales calls or follow-up emails include video (a case study, a demo, a personal intro)?
YesPartlyNo
Do your main landing pages and ads use video made for them?
YesPartlyNo
Does every long video get turned into clips, a written post and an email?
YesPartlyNo
Is there a monthly video plan, and one person who owns it?
YesPartlyNo

Answer all 10. Takes about a minute. No email needed for your score.

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What good looks like at each stagestage plan
3 actions for your biggest gap30-day plan
Week-by-week planweeks 1-4

Get your 30-day plan: what to fix first, stage by stage

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One team for every stage of the funnel

We plan, film, edit and publish the videos each stage needs, from question-led YouTube videos to customer stories and sales videos, on one monthly retainer.

Our video programs typically run $5,000-$40,000 a month.

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